With air travel down and stress levels up, marketing your local day spa as a “getaway destination” can be a successful attention-grabber for clients dreaming of escaping to an exotic location.
Kathleen Bucci Bergeron, co-owner of Asha SalonSpa in Schaumburg, Illinois, has been offering a 20 percent price reduction to clients who book three or more services experienced together on the same day.
Besides promotions, Bucci Bergeron says you can also tap into your clients’ travel day-dreaming by using your marketing materials to communicate the exotic aspects of a spa day. She says to “imagine a massage, facial and pedicure in a dimly lit private room with bamboo floors and rock walls along with the sounds of crashing waves or trickling water.”
“While refreshing with champagne and comforting tea, those sexy, far-away destinations suddenly don’t seem so desirable,” says Bucci Bergeron, who adds that local companies are also buying into this concept of providing their employees with a retreat in Asha’s luxury lounge and giving gift certificates to encourage a new level of wellness.